CORPORATE STATIONERY
New England Sports Network revamped their logo and needed a refresh on all corporate printed materal to compliment the revised logo and branding. We wanted to create a collection of printed items that were modern and refined with a focus on legibility and versatility of content. I created unity through all material through a limited font and color palette, as well as the use of pattern motifs and informational hierarchy,
COLORS, FONTS & FINISHES
The main brand color is the slate blue which we used in varying opacities to create depth without introducing more colors and texture. The font is a clean san-serif, but the use of various weights and sizes within a layout displays how we create contrast and interest within a limited palette.
For finishes, on the business card we wanted to maintain a single color process in varying tints. Instead of adding more colors, we chose a silver foil finish on the main logo which shows up vibrantly against the dark background. We also implemented the logo as a repeating pattern, reinforcing the new logo as their brand mark.