PRINT DESIGN - BRANDING
New England Sports Network revamped their logo and needed a refresh on all corporate printed materal to compliment the revised logo and branding. We wanted to create a collection of printed items that were modern and refined with a focus on legibility and versatility of content. I created unity through all material through a limited font and color palette, as well as the use of pattern motifs and informational hierarchy,
CORPORATE STATIONERY
The main brand color is the slate blue which we used in varying opacities to create depth without introducing more colors and texture. The font is a clean san-serif, but the use of various weights and sizes within a layout displays how we create contrast and interest within a limited palette.
For finishes, on the business card we wanted to maintain a single color process in varying tints. Instead of adding more colors, we chose a silver foil finish on the main logo which shows up vibrantly against the dark background. We also implemented the logo as a repeating pattern, reinforcing the new logo as their brand mark.